Monday, April 14, 2008

Diet and Binge. Diet and Binge. Diet and Binge.



Americans are constantly getting mixed messages about dieting and food.

One media message says, "Indulge in this amazing food as a way to nurture yourself."

The other media message says, "Only naughty fat girls indulge. Dieting is the only way to be beautiful."

Our commercials demonstrate this. One commercial will be for a chocolate candy bar and the next will be for a diet program. Even on popular women's magazines you can observe the paradox.


One cover article is always about dieting or weight loss while another cover article is always about some amazing food you must try right away!



What?!

It only makes sense that as a result we tend to do certain things with our eating trends.

1. Diet and restrict certain foods.

2. Binge and overindulge in certain foods.

3. Repeat.

Have you ever experienced the diet and binge syndrome?
Guess what? You're not alone!

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